LinkedIn used to be a place where you went for knowledge, connections, and real business people. Today, its feed sometimes looks to me like TikTok in a suit, complete with an “inspirational” caption.
The easiest way to succeed on LinkedIn? Write like everyone else. Don’t worry; you’ll still be “authentic.” Just like everyone else.
LinkedIn is a truly interesting place these days. There have never been so many people who “think for themselves.” There have never been so many identical posts. Everyone has figured something out. Everyone has learned something. Everyone has been through a tough journey. And everyone has, by some miracle… come to the same conclusions. Impressive. The algorithm, of course, has nothing to do with it. It just “rewards quality.”
And quality, apparently, is measured by the number of reactions, not by the depth of what you’re saying. But well… it’s not like we were looking for anything more. I, too, tried to “figure out” how this works. I made mistakes on purpose. I tested different formats. I changed my tone. Because, of course… the problem was with me. Until I realized: The harder you try to understand the algorithm, the more you start to resemble it.
Predictable. Repetitive. Risk-free. But that’s why you “get through.” You get reach. You get likes. You get a pat on the back. And you lose the reason why you started writing in the first place. A fair trade. I’m not playing that game. I don’t care how many people will like this. I don’t care if it “goes through.”
Because if I have to be just like everyone else to be seen, then feel free to skip me. In the end, LinkedIn isn’t the problem. The problem arises when reach becomes more important than the reason we started writing in the first place.
I don’t want to lose sight of what I wanted to say because of the reactions.
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