Dear LinkedIn, it’s time to decide what you want to be.
Because as things stand, we no longer know whether we are opening a professional network, Instagram in a tie, Facebook for people who use the word “synergy”, or TikTok for those who have just discovered that a cold morning shower taught them leadership.
One day you show me a serious post about leading people, responsibility, and real problems in companies.
The next morning, between two posts about resignations, projects, and the market, you share a video of a guy filming himself pouring water into a glass, with the caption:
“This habit changed my life.”
The next day it’s a beach photo and a story about an author who, after losing everything, found themselves.
On Thursday I’m already seeing a video of someone pointing a finger into thin air while three reasons why my team does not have enough energy pop up above their head.
So decide. Do you want to be a place where people share knowledge, experiences, mistakes, real-world business dilemmas, and solutions?
Or do you want us all to get up at 4:12 a.m., film five seconds of a serious gaze out the window, and post about how our morning discipline has taught us not to give up?
I don’t want to put myself on a pedestal—I’m far from perfect.
I’m trying to change some of my habits. I’m trying to look at people, work, reactions, mistakes, and the things that throw me off balance in a different way.
Sometimes it works. Sometimes it doesn’t even come close to how I’d like it to. But I’m trying.
I just don’t feel the need to turn every time I wake up early, drink some water, or have a bad day into a lesson for ten thousand people.
Still, I think a pretty solid direction could be traced from some of my posts. From the reactions to my writing, I can see there’s interest in real topics. People like it when we talk about work without sugarcoating it. About responsibility without a quotation over a mountain photo. About leading people without insisting that success depends on “believing in yourself.” About problems that don’t disappear just because you type “GROWTH” beneath a post.
LinkedIn doesn’t have to imitate Instagram, Facebook, or TikTok. It can be far more useful—a place where people who actually bear responsibility can talk about what’s bothering them, what they’ve learned, and where they’ve gone wrong. But first, the platform must decide whether it wants professionals or a general audience.
Because professionals will somehow survive the algorithm.
But the general public will always give you more reactions to a video of a guy who, at 4:07, is holding a lemon in his hand and claiming he’s just conquered life.
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