When a customer orders through a screen, the arrangement of options becomes part of the sales conversation. A photograph, a highlighted extra, and the sequence of steps can direct attention towards something the customer did not originally seek.
Convenience should therefore also be assessed from the customer's perspective. Is the final price visible? Can they easily remove an extra? Is declining the offer as understandable as accepting it?
A good system can make ordering easier and suggest something useful without hiding the terms. A larger order is not the only measure of its quality. It also matters that, after the purchase, the person understands what they chose and how much it costs.
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