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Every new product or project brings a promise of development and work that still lies ahead. When there are too many, the team finds it increasingly difficult to maintain quality, and the user finds it increasingly difficult to understand exactly what we offer. The breadth of the offer begins to conceal a lack of clear choices.

Every item consumes time, attention, and money. If two address the same need and neither addresses it well enough, keeping them both requires a serious explanation. The habit of offering something is not in itself a reason to keep maintaining it.

Simplification begins with an understanding of the user and the actual work behind the offer. Something gets more room, something is combined, and something ends. Quality is easier to maintain when we know what we have chosen to do and can explain why we no longer offer the rest.

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