Sometimes my LinkedIn feed looks like even the algorithm is having a bad day. You write a post from the heart. You put everything together just right—thought, emotion, experience, and the takeaway. You almost send yourself a thank-you note for your contribution to the community. You post it. Three days later: 123 impressions. One like. Yours.
Not even because you’re rooting for yourself, but so the post doesn’t sit alone in the corner like a kid nobody invited to the birthday party.
Then the next day you dash off something on the fly. No plan. No depth. No intention of changing the world. Just a sentence that formed between a cup of coffee, a text message, and a jolt of nerves. And the algorithm says:
“Oh, this is content of public interest.”
Suddenly, 100,000 impressions. 700 reactions. People share it, comment, analyze, quote. And you sit there and think:
“So when I try hard, it doesn’t work. When I write something off the cuff, then I’m a thought leader.”
That’s why I’ve decided I no longer understand the LinkedIn algorithm.
I’ll just respect it like an old boss: you don’t know exactly what criteria it uses to make decisions, but everyone acts as if the system exists.
Comments